The event, Banjul +10, on the theme ‘10 Years Implementation of the African Youth Charter: Accelerating Youth Development in Africa’ was organized by the African Union Commission (AUC).
GESCI organized a side event to present its AKE – Creative Media Venture program.
It also made recommendations for the text being prepared for the next Youth Charter:
- It is crucial that Governments invest heavily in TVET with new digital technologies in all disciplines as traditional jobs increasingly utilise technology
- A spirit of enterprise and real time start-up supports must infuse all skills development courses and programmes. A few lectures and talking about entrepreneurialism does not make a young business person. Entrepreneurialism is a practical activity where the key learnings come by “doing it”.
- Coordinated supports must be provided by different Ministries of Government and their organisations in order to:
- provide space/accommodation for the start-up,
- some seed money or investment money
- access to business mentorship
- equipment grant
- tax relief
- tax-breaks when new people are employed
- Countries must support the development of the cultural Industries by offering a course like AKE which integrates and applies digital technologies to culture and the creative arts to create new consumer products and services both for entertainment and business.
GESCI’s AKE-Creative Media venture programme builds African artists’ digital multi-media and entrepreneurial skills that lead on to the creation of enterprises in the cultural industry.
It is a first in the trialling and development of a new integrated model for skills and enterprise development in the creative digital media sector in Africa.
AKE is fully funded by the government of Finland.